A chat with our designer on making lingerie stress-free—for women AND men.
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Shopping for lingerie shouldn't feel complicated—especially for men buying for a partner. That's why we sat down with AVAM's founder and designer, Tara, to talk about how every piece was created with both simplicity and seduction in mind. Here are the top 5 questions we get from customers—and exactly how AVAM was designed to answer them. |
Shopping for lingerie shouldn't feel complicated—especially for men buying for a partner. That's why we sat down with AVAM's founder and designer, Tara, to talk about how every piece was created with both simplicity and seduction in mind.
Here are the top 5 questions we get from customers—and exactly how AVAM was designed to answer them.
Q1/ Why is everything in black?
"We made it easy from the start - no need to even choose a color! But seriously, we designed AVAM's first collection in all-black for a reason.
Black is the sexiest, most flattering shade on every skin tone. It's timeless, effortlessly elegant, and the most purchased color in lingerie—so there's no guesswork. Every piece looks stunning and pairs with everything."
Q2/ I'm not sure what size to get... what if I get it wrong?
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"We've taken the guesswork out of sizing. AVAM pieces typically come in XS to XL, with no complicated bra sizes to figure out. Every style is crafted with stretchy, body-hugging fabrics and includes adjustable straps everywhere for a flexible, custom fit. So even a small can fit an XS to M—so you don't need to worry." |
"We've taken the guesswork out of sizing.
AVAM pieces typically come in XS to XL, with no complicated bra sizes to figure out. Every style is crafted with stretchy, body-hugging fabrics and includes adjustable straps everywhere for a flexible, custom fit. So even a small can fit an XS to M—so you don't need to worry."
Q3/ How do I know the quality?
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"We spent over a year perfecting every detail. From our ultra-soft, sheer but durable mesh, to the high-polished, gold-tone hardware that won't tarnish or fade. AVAM is built for both luxury and longevity. It looks like lingerie, it feels like second skin and wears like nothing else." |
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"We spent over a year perfecting every detail.
From our ultra-soft, sheer but durable mesh, to the high-polished, gold-tone hardware that won't tarnish or fade. AVAM is built for both luxury and longevity. It looks like lingerie, it feels like second skin and wears like nothing else."
Q4/ Is it... comfortable? Or just for looks?
"Both! AVAM is designed to look stunning and feel even better.
Our pieces are crafted with breathable, stretch-infused fabrics that move with the body and feel like silk against skin. Many styles layer beautifully under outerwear, making them perfect for day to night."
Q5/ What makes AVAM different from other lingerie brands?
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"We didn't just design lingerie—we created a system of pieces that can be interchanged, layered, and transformed. Wear our openable bras as a seductive frame or a peekaboo style. Add attachments. Turn a bra into a cut-out dress. Every piece is made for easy access, effortless styling, and full creative control—for moments that are both intimate and fun." |
"We didn't just design lingerie—we created a system of pieces that can be interchanged, layered, and transformed. Wear our openable bras as a seductive frame or a peekaboo style. Add attachments. Turn a bra into a cut-out dress.
Every piece is made for easy access, effortless styling, and full creative control—for moments that are both intimate and fun."
We know lingerie shopping can feel intimidating. But with AVAM's all-black, easy sizing, and cleverly designed pieces, we've made it simple, sexy, and stress-free to get it right.
Whether you're buying for yourself or her—AVAM is made to be bold, fun and fully indulged.
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