Hot new brand: Get sexy and stylish with For Love & Lemons

This trendy Los Angeles brand is a favourite of Hollywood celebrities and It girls

When it comes to effortlessly nailing that sexy-casual off-duty look, few brands do it better
For Love & Lemons, Founded by best friends Laura Hall and Gillian Rose Kern in 2011, this Los Angeles fashion and lifestyle label has since become the go-to for It girls, Instagram-holics and even Hollywood celebrities for its fashionable, flirty and fun designs.

Loved for their intricate lace designs, gorgeous prints and sweet yet sexy silhouettes, For Love & Lemons is designed for women who are unafraid to embrace their own femininity, confidence and individuality. Although the label first started as a clothing label, they soon launched their own range of “Skivvies” lingerie to complement the apparel they designed.

Not surprisingly, For Love & Lemons’ lingerie follows the same easy-to-wear design ethos, while still remaining sexy yet approachable. One of this season’s standouts is the ice blue Ella Tiny Bra and Thong set, featuring a dainty barely-there design that’s equally lovely as loungewear or in your boudoir.

Of course, you can’t go wrong with classic black, like the Sophie Triangle Bra and Thong. But it is the elevated details like the contrasting metallic barbell front, delicate shoulder strings and S-hook closure that makes this go beyond basics.

The brand also has a stunning range of bodysuits that go perfectly under mini dresses or with your favourite bottoms. We love the Romy Front Tie Bodysuit which is made with intricate stretch paisley lace and strategic cut-outs to hug and flatter all kings of curves. Designed with an adjustable neckline, you can even decide if you’re rather show more - or less - skin.

For just a tad more coverage (because it’s always good to leave something to the imagination), check out the Belle Corset Bodysuit. Crafted with adjustable shoulder straps and underwire cups to boost your curves, this versatile number is a classic that will never go out of style.

To ensure that every piece they create is representative of their brand’s philosophy, the founders Laura and Gillian take pride in paying attention to every aspect of design and production. Inspiration for their collections mostly stem from things that inspire them such as a specific piece of fabric or a place they’ve discovered on their travels. The duo also personally sketch, make patterns, fit and sample the pieces to ensure it complements all body types and sizes.

With so much love going into the creation of every For Love & Lemons design, it is no wonder every piece is as unique and individual as the woman who wears it. Which For Love & Lemons lingerie suits your personality best?